On 10 April 2012 customers in Mr Bricolage stores will discover the new safety communications campaign. This operation is organised under the aegis of the French Federation of DIY and home furnishing stores (FMB – Féderation des Magasins de Bricolage). For 2012, FMB has decided to maintain safety communication in stores all year long, for [...]
On 10 April 2012 customers in Mr Bricolage stores will discover the new safety communications campaign. This operation is organised under the aegis of the French Federation of DIY and home furnishing stores (FMB – Féderation des Magasins de Bricolage).
For 2012, FMB has decided to maintain safety communication in stores all year long, for the first time ever. Pro-safety messages will be addressed to both customers and store employees.
FMB aims to help parents and children to adopt the right gestures and attitudes in stores via this communications campaign. “Watch them, protect them” will be the new message of the three different posters (see one of the models opposite). A leaflet folded in 3 will also be handed to parents. This leaflet describes a few safety tips and reminds parents that this store is not an adventure playground for our kids (see the final document below).
This new communication is combined with a poster campaign for store employees under the slogan “customer safety is my priority” (see poster below).
The Mr Bricolage stores are relaying the safety campaign of FMB just like every year. This pro-safety communications campaign is also supported by the French Consumer safety commission (CSC- Commission de Sécurité des Consommateurs).
