The surface area of the Mr Bricolage store in Mamoudzou, Mayotte, has increased from 1165 m² to 1984 m². This increase has allowed the store team to extend their gardening, sanitary and decorations range. The three main departments in the store represent a local benchmark. The store offers 35,000 product references to meet the needs [...]
The surface area of the Mr Bricolage store in Mamoudzou, Mayotte, has increased from 1165 m² to 1984 m². This increase has allowed the store team to extend their gardening, sanitary and decorations range. The three main departments in the store represent a local benchmark. The store offers 35,000 product references to meet the needs of local customers.
The extension has ensured that the store stands out on the local market. The store has used the new surface area to focus on project-based ranges, which did not previously exist. The new layout includes a large sanitary showroom with a selection of products which would be considered as “flashy” in mainland France, but which are very popular in Mayotte. The store also offers hardware, tiling and parquet ranges and a dressing showroom. According to local custom, products need to be visible to be purchased. Setting up product scenarios should therefore boost sales.
Garden products are sold all year round thanks to the local climate. This is the main department for the store. Mr Bricolage offers exclusive ranges for pottery, barbecue, wood, autoclaved wood and woven panels.
The decorations department is particularly popular in Mayotte. Muslim traditions mean that home decorations become a focal point during Ramadan. Store sales peak during this period every year. The store has developed a large fine arts and arts and crafts department. This completes the existing framing service. This department is appreciated by expatriates whose partners are sometimes without work. They often find fine arts an enjoyable occupation, particularly in the ideal climate.
More details on Mayotte:
French land at the end of the worldMayotte is located between the African continent and the northern tip of Madagascar, one of the Comoros islands, 8,000 km from mainland France and 1,500 km from Reunion island. Mayotte is a small archipelago of islands in one of the largest lagoons in the world. The surface area of the land covers a total of 374 km². The archipelago of Mayotte includes two main islands of 348 and 16 km² and around thirty uninhabited islets. Mamoudzou, the largest urban area is located on the largest island.
The climate of Mayotte is cooled by the trade winds. The mean temperature is 25.6°C and varies by 3.4°C either way in the wet and dry reasons respectively.
186,000 inhabitants live at Mayotte. The town also includes many illegal inhabitants from the nearby Comoros islands, one of the poorest countries in the world. Mayotte is a cultural mixing pot and many different ethnic groups live in the town. The original inhabitants were the Mahorais. They are metis and the heirs to successive waves of immigration. Other populations include Madagascan, Indian and western groups (mainly civil servants and the personnel of authorities). Around 95% of the population is Muslim.
Mayotte is the only territory of the Comoros archipelago to have remained faithful to France in the referendum on independence in 1974. Mayotte became an overseas department in the referendum in 2009. This status took effect in March 2011.