The Mr Bricolage concept

Following the trend

The store has opted to follow the current trend while maintaining competitive prices.
Home decoration, garden decoration, making the garden the new outdoor living room, are all sectors in full boom supported by round-the-clock media attention (TV programs, magazines, etc.). What's more, the decoration department represents almost one quarter of Group turnover, vs. a mean of 17% in DIY stores (source: Unibal study 2011).

"Au cœur de la maison"

Mr Bricolage meets new expectations with its concepts

• "Au cœur de la maison": a central island dedicated to decoration.
• "Au cœur des métiers": for smaller homes.
• "Côté jardin": Mr Bricolage's garden department, offering a wide range of articles.

These concepts are the basis for the new look for stores. Since 2003, the store has decided to play the visual identity card to increase purchasing comfort for its customers and develop the turnover of its franchisees.
The new façade and more modern interior focusing on decoration, will make the layout of your store one of the keys to the success of your investment project.