The franchisee charter
A mutual commitment
The Mr Bricolage group unites independent traders operating DIY and home furnishing sales outlets via its franchisee charter, particularly with:
- A dynamic operation thanks to the targeted listing of suppliers
- Adapted conceptual and merchandising support
- Commercial and management assistance
- Use of the Mr Bricolage store name and brand
- Carefully designed advertising campaigns and special offer campaigns
- Consistent site layouts and a sales plan
In addition to formal services and mutual obligations (duration, approval, participation, etc.), the franchisee charter confirms:
- Integration in a strong group of independent stores
- Shared common values and principles
- Active participation in the group via commissions and the company executive board
A standard copy of the franchisee charter is included in the pre-contractual information pack issued to all candidates at a one-to-one personalised meeting, in accordance with article L 330-3 of the Commercial code.